Days 1–30
We build
Tracking, campaign structure, a testing plan, and a dashboard, set up inside your own ad and analytics accounts.
Marketing as a subscription
Marketing you own
We build the ad structure inside your account. Keep it and run it yourself, or we'll run it for you.
Pause or cancel anytime. No long contracts.
Taking new clients
Join Sommer Haus
One subscription. Your whole marketing structure.
See pricing LS Book a 15-min intro callSchedule nowHow it works
Marketing the way it should have worked all along
Day 30
We hand it over
A recorded walkthrough and a playbook that shows what success looks like with your numbers.
After that
You decide
Run it yourself with everything we built, or keep us on month to month to manage and grow it.
Marketing as a subscription
“Lance, isn’t that just a retainer?”
Yes, yes it is.
But if you only want one month with me, that works too. I’ll build the entire structure and show you everything you’ll ever need to do. Then you can walk away and run it yourself, and it’s just a one-time fee.
Either way, you get everything an agency would do. You just don’t get stuck with one.
What gets built
Everything a good agency does, yours to keep
The same structure the best agencies run. The difference is you own every piece of it.
Tracking that works
Pixel, Conversions API, GA4, and Search Console verified end to end.
Account structure
Testing, scaling, and retargeting campaigns on Meta and Google.
A 90-day testing plan
What to test, in what order, and when to call a winner.
Your numbers
Break-even ROAS, target cost per customer, and what you can afford to spend.
A live dashboard
One page with what matters, readable without us in the room.
The playbook
What to do when it’s working, and what to change when it isn’t.
A handoff call
We walk your team through all of it. Recorded, so nothing gets lost.
First creative batch
Starter ads and copy so the testing plan has something to run on day one.
Case studies
Systems that pull their weight
6.42x
Peak ROAS after an agency takeover
Cut the formats that weren’t working, added creative testing and retargeting, and scaled the winners.
+22% purchases/mo−39% CPC60 days
18x
Facebook ROAS, up from 7.3x
More sales on less spend. Held $50,000+ in Instacart sales while cutting Facebook spend in month one.
−65% spend12.6% CTR
8x
Average ROAS across the series
$55,240 in revenue on $6,843 in spend. The same approach held from one-week sprints to month-long runs.
$5.69 per purchase920K impressions
Pricing
One build. One monthly. No lock-in.
The BuildStep one
The full growth system, built in your accounts in 30 days.
$3,500one time
- Full marketing audit and reporting
- Tracking, structure, testing plan
- Dashboard and playbook
- Starter creative batch
- Recorded handoff call
- Yours to keep either way
Run ItPause or cancel anytime
We keep managing, testing, and improving the system for you.
$2,500/month
- Ongoing testing and optimization
- Unlimited requests, one at a time
- Design and creative included
- Most requests done in 2–3 business days
- Client portal with reports and requests
- Monthly report in plain English
Pause anytime
Slow season? Pause your subscription and pick back up when you’re ready.
Try it for a week
Not feeling it after week one? Get 50% back and keep the audit. No questions asked.
+ Ad spend management
For clients who want us running Meta and Google day to day. Flat up to $10k in monthly ad spend, then 10% of spend above that.
+$1,000/moup to $10k spend
After the build
Request whatever you need
Add as many requests to your board as you like. We work them one at a time, so every one gets done well.
Landing pagesAd creativeSEO pagesEmail flowsBlog postsSocial graphicsWebsite buildsPromo pagesAd copy
AuditsTracking fixesKeyword mapsGoogle Business ProfileNew channel testsReportingRetargetingOffer strategy
Not included: video production, photo shoots, and print. Happy to point you to people we trust.
A note from Lance
I never set out to run an agency
Most business owners I meet have been burned by one. Long contracts, vague reports, and a feeling that nobody on the other side really cares about their money.
So I don’t work that way. I build the system inside your accounts, show you exactly how it works, and let you decide if you still need me. Most clients keep me around because it’s easier. Some take the playbook and run. Both are fine.
My goal is always to be an extension of your team, not some group you’re thinking of firing soon.
Lance SommerFounder, Sommer Haus
FAQ
Straight answers
Can I use Sommer Haus for just one month?
Yes. That’s what The Build is. You pay once, we build the whole system in your accounts, and you leave with everything. No hard feelings.
Why not just hire an agency?
You can. Most will charge more, lock you into a contract, and keep the setup in their own accounts. Here you own the system from day one and stay month to month.
How does onboarding work?
After you sign up, you get access to your client portal with a simple checklist: add us to your Meta Business Manager, Google Ads, analytics, and website. Then we book a 30-minute kickoff and get to work.
How will I request work and see results?
Through your client portal. It has your request board, your reports, and a place to send files. Most requests are done in 2–3 business days.
Is there a limit to how many requests I can make?
No. Add as many as you like. We work them one at a time, in the order you choose. Bigger ones, like a full website, take longer and count as a few requests.
How does the one-week trial work?
If you’re not feeling it after the first week, tell us. You get 50% back and keep the audit we’ve done so far.
Do you guarantee results?
No honest marketer can. What we promise is a system built properly, clear numbers so you know what’s working, and straight recommendations. Results vary by business, offer, and budget.
How do I pause or cancel?
Cancel Run It anytime from your subscription page. You keep everything through the end of the month you paid for. Want to pause for a slow season instead? Just email us and we’ll hold your spot. If we’re managing your ad spend, we ask for one month’s notice so campaigns don’t lose their footing.
Book a call
See if Sommer Haus is the right fit
Grab a quick 15-minute intro. We’ll look at where you are, where you want to go, and tell you honestly if we can help.